R&D can be employed to develop and enhance alternative fuel and electric vehicles. This includes researching and optimizing powertrain systems, battery technologies and charging infrastructure to improve efficiency, extend range and reduce emissions in line with sustainable transportation goals.

R&D plays a crucial role in the development of autonomous driving technologies and ADAS. This involves researching and refining sensor technologies, artificial intelligence algorithms and vehicle communication systems to enhance safety, reliability and the overall driving experience.

Motor vehicle companies may also collaborate with other companies or academic institutions to share knowledge and resources, and to develop new technologies or products. 

For example, collaborating with a university to develop new materials for vehicle construction.

Motor vehicle companies may also conduct research on new materials that can improve the strength, durability, or weight of their vehicles.

For example, researching new lightweight materials that can improve fuel efficiency or developing new alloys that can improve the strength of the chassis.

Motor vehicle companies may invest in R&D to design and develop new vehicle models that can better meet the needs of customers. 

For example, designing a new sports car or developing a new SUV model.

Motor vehicle companies may develop new technologies that can improve the performance, efficiency, and safety of their vehicles.

For example, developing electric or hybrid engines, or developing autonomous driving technologies

Motor vehicle companies may also work on improving existing technologies to make them more reliable, efficient, or cost-effective.

For example

• Improving engine efficiency
• Developing better brakes or tires
• Improving fuel injection systems.