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R&D in Entertainment

Industry Spotlight

How might an entertainment company benefit from R&D tax relief?

Entertainment companies can qualify for R&D tax relief by leveraging innovation and technological advancements in various aspects of their operations. Here are some ways entertainment companies can potentially qualify for R&D tax relief:

Companies engaged in the development of advanced audience measurement and analytics tools such as 

  • Data collection platforms
  • Predictive modelling
  • Sentiment analysis
  • Social media monitoring, may qualify for R&D tax relief. 

These tools help entertainment companies gain insights into audience preferences, behaviour and engagement patterns.

Entertainment companies investing in the research and development of sound and music technologies such as

  • Spatial audio
  • Immersive sound systems
  • Adaptive music algorithms, may qualify for R&D tax relief. 

These innovations enhance the audio experience and contribute to a more immersive and engaging entertainment environment.

Entertainment companies that foster collaboration with research institutions, technology partners and industry experts to drive innovation and develop new entertainment concepts, technologies and business models may enhance their eligibility for R&D tax relief.

Companies involved in creating interactive entertainment experiences, including video games, immersive theatre productions, escape rooms and interactive installations, can potentially qualify for R&D tax relief. 

Research and development efforts in designing innovative gameplay mechanics, user interfaces and interactive technologies may be eligible for tax incentives.

Entertainment companies engaged in developing advanced special effects technologies such as 

  • Computer-generated imagery (CGI)
  • Virtual reality (VR)
  • Augmented reality (AR)
  • Motion capture, may qualify for R&D tax relief.

These innovations enhance the visual experience, create realistic environments and push the boundaries of storytelling.

Companies involved in the research and development of streaming and content delivery technologies, including adaptive bitrate streaming, content recommendation algorithms, content distribution networks (CDNs) and digital rights management (DRM) solutions, may qualify for R&D tax relief. These technologies improve the delivery of entertainment content and enhance the user experience.

Entertainment companies investing in research and development to enhance audience engagement and interaction, such as developing personalized content recommendations, interactive storytelling platforms and audience analytics tools, may qualify for R&D tax relief. These innovations aim to create tailored and immersive experiences for the audience.

Entertainment companies exploring virtual production techniques, including virtual sets, real-time rendering and virtual cinematography, may qualify for R&D tax relief. 

These innovations revolutionize traditional filmmaking approaches, offering cost-effective and efficient production methods.

Companies focused on developing advanced production and post-production techniques, including innovative camera technologies, editing software, colour grading techniques and visual effects workflows, may qualify for R&D tax relief. 

These advancements streamline the production process, improve efficiency, and enhance the overall quality of the final product.

Companies involved in the development of innovative ticketing and event management systems including 

  • Online ticketing platforms 
  • Event planning software
  • Crowd management solutions 
  • RFID technologies may qualify for R&D tax relief. 

These technologies improve the efficiency of event organization and enhance the attendee experience.

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Has your company engaged in this type of activity in the past?

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Our team of experts is here to help you navigate the complexities of research and development tax relief and ensure that you receive the maximum benefit for your innovative work.

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R&D Tax Relief

From initial discovery call and information gathering through to claim preparation, supporting documentation and submission. We're your expert partner in R&D tax relief submissions.


For larger companies we can support claim preparations under the RDEC (Research & Development Expenditure Credit) scheme, ensuring robust, defensible and maximised claims .

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